Keenfolks is an AI-native Marketing Transformation Partner helping leading global brands — including Mars, Reckitt, and Nestlé — reimagine how marketing gets done. We don't just advise on transformation, we build it: proprietary solutions like our Data Engine and Content Factory power always-on, AI-driven marketing operations across Data, Content, and Media. Headquartered in Mexico City with teams across the Americas and Europe, we're a lean, senior team solving real problems for global brands, fast.
We are looking for Senior Strategic Account Director, Americas. You will own and grow Keenfolks' most important regional relationships while shaping the future of our new business engine across the Americas — a role built for someone who wants real ownership, not just a title.
The mandate spans two pillars:
Strategic Account Leadership — Be the trusted C-suite partner for global giants like Mars, Reckitt, and Nestlé, driving their growth agenda and shaping how AI-powered marketing transformation shows up in their business. You'll also set the strategic direction for the Account Directors delivering day-to-day excellence across these and other accounts.
New Business & Acceleration — Take the lead on winning new logos across the Americas: shaping proposals, positioning bold solutions, and accelerating the pipeline that fuels our next chapter of growth.
We're looking for someone who thrives at the intersection of relationship and results — a natural at earning trust with CMOs and CTOs, sharp enough to close business and grow it, and genuinely fluent in AI, data, and marketing technology. If you're as comfortable leading a boardroom conversation as you are building the deck that wins the pitch, this is your next move.
Client Relationship & C-Suite Engagement
• Serve as the senior Keenfolks point of contact for Mars, Reckitt, and Nestlé etc.
• Build and maintain trusted relationships with CMO, CTO, and other C-level stakeholders across these accounts.
• Lead executive-level business reviews, strategic presentations, and growth conversations.
• Proactively identify and articulate transformation opportunities across each client's marketing ecosystem.
Organic Growth & Account Direction
• Own the organic growth agenda across Mars, Reckitt, and Nestlé — identifying upsell, cross-sell, and scope expansion opportunities.
• Translate client business challenges into Keenfolks solutions across Data, Content, and Media.
• Provide strategic direction and coaching to the two Account Directors managing day-to-day delivery on these and other regional accounts.
• Ensure high client satisfaction, retention, and NPS across the account portfolio.
Proposal Development & Solution Positioning
• Lead the development of new business proposals and pitches for prospective clients across the Americas.
• Translate Keenfolks' AI-powered marketing transformation capabilities into clear, client-facing solution narratives.
• Partner with the Tech team to shape proposals that showcase proprietary tools, frameworks, and AI-powered methodologies.
• Ensure consistency and quality across credentials, proposals, and executive materials.
Business Development & Pipeline
• Own the new business pipeline for the Americas region, from opportunity identification through proposal and close.
• Identify and pursue prospective clients, partnerships, and market opportunities that expand Keenfolks' Americas footprint.
• Represent Keenfolks in new business pitches, RFPs, and prospect meetings.
• Track and report pipeline health and win rates to regional leadership.
Team Leadership
• Provide strategic direction to 2 Account Directors (direct reports) supporting Mars, Reckitt, Nestlé, and other regional accounts.
• Support Account Directors on client planning, roadmaps, and growth agendas.
• Identify and address capability gaps affecting proposal quality or delivery confidence.
• Organic revenue growth across Mars, Reckitt, and Nestlé, etc
• New business win rate for the Americas region
• C-level client satisfaction and retention
• Quality and velocity of new business proposals
• Performance and development of the 2 Account Directors reporting into the role
Experience
• 8+ years in account leadership, business development, or client-facing strategy roles within an agency, consultancy, or technology company.
• Proven track record managing C-level relationships (CMO/CTO) at major brands (Fortune 500 / global multinationals preferred).
• Demonstrated experience owning both organic growth and new business development — a genuine “hunter” profile, not purely an account steward.
• Experience working across Data, Content, Media in a marketing transformation or digital context.
Skills & Competencies
• Commercial orientation — comfortable prospecting, pitching, negotiating, and closing new business.
• Working fluency in AI-powered marketing technology: data & analytics, content automation, performance media, BI — enough to speak credibly with CTOs and technical stakeholders.
• Ability to translate complex technology capabilities into clear client value propositions.
• Strong executive communication and storytelling skills (written and verbal).
• Comfortable operating with ambiguity; able to structure complexity into actionable frameworks and proposals.
• Light people-leadership experience or aptitude — able to coach and direct 2 Account Directors.
• Full professional fluency in English and Spanish — non-negotiable.
• Based in Mexico City; in-office 2 days per week plus regular client visits.
• Willing to travel to the US regularly for client engagements.
● Competitive salary and benefits package
● Hybrid work arrangement (2 days in the office, 3 days remote)
● Direct mentorship and learning opportunities from senior leadership
● Exposure to cutting-edge AI technology and innovative marketing solutions
● Collaborative, fast-paced environment with growth potential
● Professional development support and career advancement opportunities
● Free Lunch on office days
● Free Friday afternoons
● Work from anywhere for 14 days/year
● Birthday day off to celebrate your day
● 23 vacation days + 2 personal days