About Us
We are a fast-growing AI marketing agency with operations in Barcelona and Mexico City, helping brands harness the power of artificial intelligence to transform their marketing strategies. We work with innovative clients across industries, implementing cutting-edge MarTech solutions and AI-powered marketing automation.
The Role
We're seeking an exceptional Marketing Automation & CRM Team Lead to drive our marketing technology practice and lead a team of automation specialists. This is a strategic leadership role that combines hands-on MarTech expertise with team management, client relationship ownership, and business development.
You'll be responsible for leading LATAM and international client accounts, designing sophisticated automation strategies, and building our marketing automation capabilities as we scale. This role requires someone who can seamlessly bridge marketing, technology, and data teams while managing both clients and internal team members.
What You'll Own
Client Leadership & Account Management
Lead and manage a portfolio of LATAM and international MarTech clients across multiple industries
Serve as primary strategic advisor for marketing automation and CRM initiatives
Act as the bridge between marketing, technology, and data teams to ensure seamless execution
Present performance reports, strategic recommendations, and optimization roadmaps to C-level stakeholders
Drive client satisfaction, retention, and account growth
Marketing Automation Strategy & Execution
Design, implement, and optimize end-to-end marketing automation strategies for diverse client portfolios
Configure, manage, and optimize marketing automation platforms (Salesforce, Eloqua, HubSpot, Marketo, Pardot, ActiveCampaign, etc.)
Lead the planning, execution, and analysis of sophisticated multichannel campaigns
Build advanced audience segmentation models and personalized customer journey maps
Design and maintain automated workflows supporting the entire customer lifecycle (lead nurturing, onboarding, retention, win-back)
Integrate CRM systems with other marketing technologies and data sources
Ensure all automation strategies align with client business objectives and KPIs
Team Leadership & Development
Lead, mentor, and develop a team of marketing automation specialists
Establish best practices, standards, and processes for the marketing automation practice
Manage team workload, priorities, and project assignments
Conduct performance reviews, provide feedback, and support career development
Foster a culture of continuous learning and innovation
Recruit and onboard new team members as the practice grows
Business Development & Innovation
Craft marketing automation and MarTech proposals for new business opportunities
Participate in new business pitches and client presentations
Identify upsell and cross-sell opportunities within existing accounts
Evaluate and adopt emerging MarTech and AI platforms to enhance client capabilities
Stay ahead of industry trends, best practices, and competitive landscape
Develop thought leadership content and case studies showcasing successful implementations
What We're Looking For
Required Experience & Skills
7+ years of hands-on marketing automation and CRM management experience
2+ years in a team lead, manager, or senior leadership role
Client-facing experience: Proven track record managing multiple client accounts, especially in agency or consultancy environments
Platform expertise: Deep knowledge of major marketing automation platforms (Salesfoerce, HubSpot, Marketo, Pardot, ActiveCampaign, Salesforce Marketing Cloud, or similar)
CRM mastery: Strong experience with CRM systems (Salesforce, Eloqua, HubSpot CRM, Dynamics, etc.)
Technical skills: Comfortable with APIs, integrations, data management, and working with technical teams
Data-driven: Strong analytical skills with ability to derive insights from campaign data and automation metrics
Bilingual fluency: Excellent written and spoken English and Spanish (you'll present to international clients)
Team leadership: Experience managing, mentoring, and developing team members
Strategic thinking: Ability to align automation strategies with broader business goals and marketing objectives
Preferred Qualifications
Experience with AI-powered marketing tools and platforms (n8n, Make, LLMs, etc.)
Background in demand generation, lead nurturing, or B2B marketing
Certifications in marketing automation platforms (HubSpot, Oracle, Salesforce)
Experience working with diverse industries (fintech, e-commerce, SaaS, B2B, etc.)
Knowledge of customer data platforms (CDPs) and data integration tools
Familiarity with SQL, HTML/CSS, or basic coding for email and landing page customization.
Familiarity with data models, data management (Supabase), and webhooks or http requests.
Experience with attribution modeling and marketing analytics
Master's degree or advanced training in Marketing, Marketing Automation, or related field
Personal Attributes
Strategic leader who can think big picture while managing tactical execution
Excellent communicator able to present complex technical concepts to both technical and non-technical audiences
Client-focused with strong relationship-building skills and service mentality
Natural mentor who enjoys developing talent and building high-performing teams
Problem solver who thrives on finding creative solutions to complex marketing challenges
Organized and detail-oriented with strong project management capabilities
Proactive and entrepreneurial - comfortable in fast-paced, evolving environments
Curious and tech-savvy with genuine passion for marketing technology and AI
Results-driven with track record of delivering measurable business impact
Key Technologies & Tools
Marketing Automation Platforms
HubSpot Marketing Hub
Oracle Eloqua o Responsys
Marketo Engage
Salesforce Marketing Cloud / Pardot
ActiveCampaign
Adobe Marketo, or similar enterprise platforms
CRM & Sales Enablement
Salesforce Sales Cloud
HubSpot CRM
Microsoft Dynamics 365
Pipedrive, Zoho, or similar CRM platforms
Analytics & Data Tools
Google Analytics (GA4)
Looker Studio / Data Studio
Tableau, Power BI, or similar BI tools
Attribution and analytics platforms
CMS tools
Wordpress VIP
Loveble
Project Management & Collaboration
ClickUp, Asana, Monday.com, or similar
Slack, Microsoft Teams
Google Workspace / Microsoft 365
AI & Emerging Tech (Bonus)
ChatGPT, Claude, Gemini or other AI tools for marketing
AI-powered personalization platforms
n8n, Make, Zappier
Customer Data Platforms (CDPs)
What We Offer
Competitive salary commensurate with your experience and leadership level
Performance bonuses tied to team and company success
Hybrid work flexibility - balance between remote and office collaboration
Leadership opportunity - build and scale the marketing automation practice
Diverse client portfolio - work across industries and markets
Cutting-edge technology - work with AI-powered marketing platforms and emerging MarTech
Professional development - budget for courses, certifications, and conferences
International exposure - collaborate with teams in Barcelona and global clients
Growth trajectory - clear path to Director or VP level as company scales
Collaborative culture - work with passionate, innovative team members
We are committed to building an inclusive, diverse, and equitable workplace where everyone can grow, contribute, and make an impact.
Follow us on LinkedIn & Instagram to explore our culture, values, and the people behind our AI-powered innovation. 🚀