At Keenfolks, we’re redefining what it means to be a marketing agency in the age of AI.
We’re an integrative AI marketing powerhouse that blends human creativity with cutting-edge technology to craft personalised, high-impact solutions for some of the world’s most iconic brands.
We integrate AI into existing marketing operations; we don't just advisewe build, deploy, and operate AI systems that deliver measurable results. We make current marketing investments work harder through intelligent automation and data integration.
If that sounds interesting to you keep reading. 👇
The Role
We're seeking a detail-oriented and proactive HR Generalist who is passionate about tech talent and thrives in dynamic startup environments. Reporting directly to the HR Director, you'll play a key role in executing HR initiatives, supporting recruitment efforts, and ensuring smooth day-to-day people operations for our Mexico City office. This is an excellent opportunity to grow your HR career in a tech-focused environment while working closely with senior leadership.
Key Responsibilities
Tech Talent Acquisition Support
• Support end-to-end recruitment processes for technical roles including AI/ML engineers, data scientists, developers, and technical marketing specialists
• Source candidates through job boards, LinkedIn, and other channels tailored to the Mexico tech talent market
• Coordinate interviews, maintain candidate communication, and ensure a positive candidate experience
• Manage applicant tracking systems and recruitment metrics
HR Operations & Administration
• Execute HR policies and procedures established by the HR Director
• Manage employee onboarding and offboarding processes
• Maintain accurate employee records and HR documentation
• Support payroll coordination, benefits administration, and time-off tracking
• Ensure compliance with Mexican labor laws and regulations under HR Director guidance
Employee Relations & Engagement
• Serve as first point of contact for employee questions and concerns
• Support employee engagement initiatives and company culture activities
• Assist with conflict resolution and escalate complex issues to HR Director
• Help coordinate performance review cycles and feedback processes
HR Projects & Initiatives
• Contribute to the development and improvement of HR processes and systems
• Support training and development program coordination
• Assist with HR analytics and reporting to support data-driven decision making
• Participate in special HR projects as assigned by HR Director
What We're Looking For
Required Experience & Skills
• 3-5 years of HR generalist experience, with exposure to tech or startup environments preferred
• Experience supporting technical recruitment processes (exposure to AI/ML, software engineering, or data science roles is a plus)
• Solid understanding of Mexican labor laws, regulations, and HR best practices
• Hands-on experience with HR operations including onboarding, benefits administration, and compliance
• Proficiency with HRIS systems and applicant tracking systems
• Bilingual proficiency in Spanish and English (written and verbal)
Preferred Qualifications
• Experience in marketing, advertising, or tech agency environments
• Familiarity with sourcing strategies for technical talent
• Bachelor's degree in Human Resources, Business Administration, or related field
Personal Attributes
• Highly organized with strong attention to detail and ability to manage multiple priorities
• Proactive and resourceful problem-solver who takes initiative
• Excellent communication and interpersonal skills
• Adaptable and comfortable working in a fast-paced, evolving environment
• Team player with a collaborative mindset and eagerness to learn
• Discreet and maintains confidentiality with sensitive information
• Genuine interest in technology and AI-driven business environments
Hybrid Work: 2 days in our beautiful office, 3 from home 🏡
Free Lunch on office days 🍲
Coffee, tea & fresh fruit always available ☕️🍎
Office fun: ping pong, yoga, and social activities 🏓🧘♀️
Free Friday afternoons 💃🕺
Afterworks & team buildings every month 👯
Work from anywhere for 30 days/year 🌍
Birthday day off to celebrate your day 🎉
23 vacation days + 2 personal days 🌴
Learning & Development Program focused on AI innovation ✨
Career growth and continuous upskilling opportunities 🧑💻
A dynamic, entrepreneurial culture that values creativity, trust, and constructive freedom 🙌
At Keenfolks, we believe innovation starts with curiosity and courage — the courage to experiment, to fail fast, and to learn faster.
We’re constantly pushing boundaries, seeking greatness over comfort, and rewarding those who challenge the status quo.
If you’re a visionary who learns from every experience, embraces change, and thinks like an entrepreneur you’ll fit right in. 🚀
At The Keenfolks, we’re proud to be an equal opportunity employer.
We believe true innovation thrives in diversity of people, ideas, and perspectives and we’re committed to building a culture where everyone belongs and can do their best work.
Follow us on LinkedIn to discover our culture, values, and projects shaping the future of AI-driven marketing.